CaliforniaGuidebook.com is created and maintained by the gents at PackFlat Projects, a Tempe, Arizona-based start up specializing in a passion for travel, theme parks, books and quality guides. This site is just one of several fully-comprehensive online guides we are developing that will offer travelers the best in guidance and knowledge of their destination. Learn a bit about us from the bit below:
Will at home
William J. Nash-McAdam, Co-Founder & Chief Monorail Driver
Will is a writer, editor and entrepreneur with a spirit of ideas and vision. Born and raised in Orange County, California, Will now makes Phoenix, Arizona his creative playground to generate ideas, co-work with other like-minded individuals on exciting Valley projects, and create eye-catching content for a stable of clients ranging from web-based start-ups to the world’s largest entertainment empires.
In the world of writing and editing, Will is the author of 2005’s Churches, Pubs & Hostels and 2008’s Dichotomies & Hypocrisies, as well as editor of 2006’s TimeStop and the former Vagrant Quarterly. In addition to working as the in-house copywriter for Maggiore Consulting & Marketing and assisting in developing marketing efforts for the TEDxPhoenix Conference, he also contributes to TheSocialMediaBible.com as an expert on the changing role of the writer in the world of social media. In 2009, Will co-founded PackFlat Projects, LLC, a Tempe, Arizona based-start up focusing on comprehensive online travel guides that will set a new industry bar. He can be found at twitter.com/nashpch
Brandon at work
Brandon M. Willey, Co-Founder & Head Jungle Cruise Skipper
Brandon, a native Arizonan, is a leading business entrepreneur committed to creatively improving the human experience in the worlds of business and technology. Armed with a keen interest in human-to-human relations, he brings considerable experience in both marketing and business leadership as well as a core desire for true innovation. To quote Alan Kay, Brandon adheres to the belief that “the best way to predict the future is to invent it.” As a result of this world view, and with an eye for change, for constant improvement of the world around him, he founded Willey Industries in 2006 to begin making this passion a reality.
In 2007, Brandon continued his ventures with the founding of redPear, a Tempe, Arizona-based web, software, and mobile development company that takes a unique approach to the industry. During his time as CEO of redPear he has fostered a passion for building a network of strong relationships around him, and as a result, has led his team at redPear to create a revolutionary industry-shifting web-based Relationship Manager, Vyllij.
As of 2009, Brandon also serves as Chief Visionary Officer of PackFlat Projects, a guide and reference organization that will be setting a new bar for comprehensive sources of information. Brandon resides in Tempe with his wife, Andrea, and son, Colin. You can follow him at twitter.com/bwilley, or visit his personal blog at bwilley.com.
Danny in a park
Danny Bogue, Photographer & Hollywood Tower Hotel Bellhop
Danny Bogue is a student in Raleigh, North Carolina studying photography, videography and graphic design. Currently Danny works for Apple as a Specialist and Workshop Instructor. He has worked for the Walt Disney Company in the past as part of Disney’s Hollywood Studios Dream Squad. He hopes to one day work with Walt Disney Imagineering.
Joe in outer space
Joe Nielsen, Photographer & Future 1,000th Happy Haunt
Joe, a native of Santa Rosa, CA (Sonoma County/”Wine Country”), leads a life of creative and inspirational pursuit. Calling on the forces of nature, art, literature, and society, he forms worlds and alternate universes that speak from the mind, heart, soul, and spirit. With every breath taken a new one is created.
Through participating in projects such as the film Bee Season, starring Richard Gere and Juliette Binoche, the music industry’s 2004 World Music Awards, and being witness to the history-making Las Vegas production Celine Dion: A New Day…, Joe has formed a creative style all his own. With the help of BeyondThePixels.net, he now constructs conceptual stage designs, song lyrics, and poetry for prospective artistic endeavors. When he is not creating, Joe enjoys photography, travel, and learning various facets of the universe. He can be found at Twitter.com/JoeNielsen10 and EmotionalDirections.com.
Other Contributors (Bio Coming Soon):
JK Grence, Photographer
